Bike Apparel - Response Nordic AS

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The Uncompromising Ride

Goal: The uncompromising bike ride.
Founded in 2018 Reno, Nevada.

From the very beginning, Brandon Dodd had set ONE clear goal: “The uncompromising ride.” After years of concept design, long meetings with retailers and a constant lack of sleep, Ride Concepts finally launched in the fall of 2018 at the eastern foot of Lake Tahoe in the city of Reno (Nevada), and became mountain biking’s only rider-owned footwear company.

Welcome to the party!

RIDER DESIGNED. RIDER OWNED.

Founder Brandon Dodd wanted to find a quality pair of shoes that would fit his son's small foot.
He observed that there were no particularly good cycling shoe alternatives for women and children.
Brandon Dodd thought he could make better cycling shoes than what was currently on the market - Ride Concepts was born.

Ride Concepts was established in the year 2018 at the foot of Lake Tahoe by Brandon Dodd as a result of his inability to find a quality shoe that fit the small feet of his 8-year-old son Noah.

While he was waiting in line for the next lift ride up at the bottom of British Columbia’s massive bike park, Brandon realised that there weren’t any particularly good options for women’s feet either. None that had a custom fit for women’s feet, which also included full protection, a sole that provides a tough grip on the pedals, an EVA sole that absorbs shock as well as it provides good support and a fully sewn tongue that keeps dirt, mud, and peoples out.

In conclusion, he thought about all the shoes he has used until they delaminated or fell apart - He believed that this could be done significantly better. This was the birth of the brand Ride Concepts, which offers quality shoes with their own fit for men, women, and children. They offer designs for both clip- and clip-less pedals which can be used in bike parks, mountain biking, or simply for commuting to-and-from work.

OUR TECHNOLOGY

Goal: To make the most comfortable and reliable cycling shoes.
Precise fit.
Outstanding pedal contact.
Great protection.

Our mission is to create the most comfortable and most reliable mountain bike footwear on the planet. For the rider, this means a precision fit, unparalleled pedal contact and unmatched protection—leaving you to focus on the shred ahead rather than the gear below.

TALLAC CLIP SHOES

DOWNLOAD THE SIZE GUIDE HERE

More information about Ride Concepts

6/23/2023

More information about the technology of the Ride Concepts shoes.

OUR TECHNOLOGY

TRACTION, OPTIMIZED

Our exclusive hexagon pattern outsoles feature deep lugs, allowing for penetration of pedal pins in order to obtain optimal grip in any condition. The outsoles of our clip shoes feature either a 40mm or 42mm wide cleat box for compatibility with all mountain clip pedals, and a long line of fore and aft adjustability with index markings for precision cleat placement.

Rubber Kinetics

We collaborated with Rubber Kinetics to develop dynamic surface technology (DST), a series of proprietary rubber compounds specific to our needs. WIth decades of expertise within the bicycle and powersports segments, Rubber Kinetics specializes in rubber compounding for real-world applications.

Clip Grip

Featured on each of our clip offerings, CLIP GRIP is tuned to ensure that no barriers exist when clipping in and out of the pedal. CLIP GRIP is supportive and transfers power when charging lines, climbs and descents, all while still providing ample traction when hiking to deep trails.

High Grip

Utilised exclusively on our RC Fusion outsole and VICE, HIGH GRIP is the optimal blend of traction and adjustability. For dirt jump- and Slopestyle athletes, this compound is ideal when neither grip no throwing contest-winning tricks can be compromised.

Max Grip

Our softest and most grippy compound, MAX GRIP is dialed specifically for the utmost pedal contact and feel while also delivering a high level of durability. MAX GRIP is downright tacky and responsive- the ideal outsole for riders that demand pedal sensitivity.

FIT & PERFORMANCE

Understanding that every rider deserves the same quality and attention when it comes to fit and performance, we have developed our entire range from the ground up with specific construction for men, women and youth for customized performance.

RIDER-SPECIFIC PERFORMANCE

Flex, fit, padding, volume and sizing—we’ve considered it all so that every rider can find his or her dialed fit.

MEN'S PERFORMANCE

Optimized padding, stiffer flex and wider toe box

WOMEN'S PERFORMANCE

Optimized toe and collar padding, slightly softer flex and tailored heel cup

YOUTH PERFORMANCE

Expanded smaller sizes, softer flex and optimized padding for groms that go big

MEN'S PERFORMANCE

Optimized padding, stiffer flex and wider toe box

WOMEN'S PERFORMANCE

Optimized toe and collar padding, slightly softer flex and tailored heel cup

YOUTH PERFORMANCE

Expanded smaller sizes, softer flex and optimized padding for groms that go big

CONSTRUCTION

Your feet are the first line of contact to your bike and nothing is more important than solid shoe construction. We focus on security and protection when putting together the final parts of our shoes.

FULLY GUSSETED TONGUE

Our micromesh tongues are attached at the base and sides of the shoe upper to prevent unwanted intake of dirt and water.

LACE TUCK

Tidy, secure and safe—our elastic lace tuck is featured most of our lace shoes to keep laces out of the way.

EVA MIDSOLE

We use lightweight yet resilient EVA foam between the rubber outsole and the insole to provide additional support and stability on the pedal.

TOE AND HEEL PROTECTION

The custom molded and anti-abrasion toe and heel protection found throughout much of our range protects toes and heels from impact.

MATERIALS

Each and every detail of our shoes is purposely chosen and designed with one goal in mind—to build the most comfortable, durable and reliable bike footwear. Every weld, stitch, upper, outsole and closure is carefully considered.

RC partners with D30® to incorporate impact absorbing materials in their insoles and medial collar protection throughout much of their line. This soft, lightweight and flexible material is ideal for footwear. It reduces feedback from the trail and harsh impacts though our Zone Technology insoles and adds crack protection to our premium gravity and endure models.

For 2022, we introduce Cordura material into the uppers of our Tallac and Flume series. This high performance durable fabric is lightweight and breathable, ideal for our trail applications.

Our new Tallac and Flume BOA® shoes utilize the BOA® Fit System for a micro-adjustable, precision fit with strong, flexible, and low-friction textile TX4 Laces.

When we saw the opportunity to introduce recycled materials to our award-winning Hellion Elite, we said “hell yes,” because materials matter. Where materials come from matters even more.

Consider our dual-density EVA insole a line of defense for your feet. The lightweight two-layered insole disperses impact while also providing additional support and cushion.